Many issues may be affecting your product and category pages from doing well in terms of search engine ranking. Identifying and fixing these issues will go a long way to help your pages perform well in search engines.
This guide will show you how to carry out website optimization using the SEO Doctor app.
1-- From the top left side of the SEO Doctor dashboard, click to select Website Optimization.
2-- On the Website Optimization page, you should see three tabs showing for Products, Category and Special Page. Select a tab based on what you intend to optimize. All tabs have similar optimization steps.
For this guide, we’ll optimize product pages.
3-- On the Products tab, you will see a list of your product pages like below.
If your product pages are not showing, hold on a bit and reload, they will show.
4-- Product pages that require optimization have a Optimize Now button and have SEO Score of below 70. You may choose to ignore optimizations for product pages with Great Work button.
For each product page you want to optimize, click the Optimize Now button.
5-- On the optimizing section for the product page you clicked on, you will see a field for Target Keyword. Provide a keyword/keyphrase you want the product page to rank for and click Scan. Based on the keyword you provided, the app will make some recommendations about how to carry out the optimization in step 6.
If you’re unsure what keyword/keyphrase to supply, use the Get Keyword Suggestions button to get some help. Clicking on Get Keyword Trends button will send you to a Google Trends page for the keyword you supplied.
6-- Still on the optimizing section, you will see a list of things that are important for your site’s SEO with useful information to help you do the optimizations yourself.
Two crucial things to look out for is the field for Meta Title and Meta Description. Make sure to follow the app’s recommendations in filling out the fields so as to get them done properly.
Remember to click Update to save changes.
7-- Repeat steps 4 and 5 until you have optimized all product pages that need it. If you don’t have the luxury of time to do all the optimizations, you can activate the Bulk Fix feature.